Research indicates that yield management approaches are most appropriate when a service market is targeting one large market segment.
Answer the following statement true (T) or false (F)
False
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______ communication involves situations when the affection, emotion, and intimacy that develops through computer-mediated communication equals or surpasses what happens face to face.
a. Hyperpersonal b. Technology-intensive c. Social-networking d. Virtual
Exploration activities by a work group are encouraged by ______ performance criteria.
A. homogenous B. shallow C. broad D. hybrid
Strategic alliances are more likely to be long lasting when they involve
A. collaboration with suppliers or distribution allies, or when both parties conclude that continued collaboration is in their mutual interests. B. joining forces in R&D to develop new technologies cheaper than a company could develop the technology on its own. C. partners that respectively have considerable resource weaknesses in the marketplace. D. partners based in countries with distinctly different cultures and consumer buying habits and preferences. E. partners that are not only experienced with strategic alliances, but who also routinely enter into collaborative agreements with firms in peripheral industries.
Data concerning Milian Corporation's single product appear below: Per UnitPercent of SalesSelling price$130 100%Variable expenses 39 30%Contribution margin$91 70% Fixed expenses are $66,000 per month. The company is currently selling 1,000 units per month. Required:Management is considering using a new component that would increase the unit variable cost by $15. Since the new component would improve the company's product, the marketing manager predicts that monthly sales would increase by 200 units. What should be the overall effect on the company's monthly net operating income of this change if fixed expenses are unaffected?
What will be an ideal response?