Target market identification isolates consumers with similar lifestyles, needs, and the like, and increases the knowledge of their specific requirements.
Answer the following statement true (T) or false (F)
True
Target market identification isolates consumers with similar lifestyles, needs, and the like, and increases our knowledge of their specific requirements. The more marketers can establish this common ground with consumers, the more effective they will be in addressing these requirements in their communications programs.
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“Developing long-term goals, objectives and priorities and deciding on actions” is which of the management functions?
a. External awareness b. Planning c. Representation d. Coordination
?To implement the marketing concept, an organization must first establish an information system to discover customers' real needs and then use the information to create products to satisfy those needs.
Answer the following statement true (T) or false (F)
Cash customers generally provide for a shorter cash conversion cycle than do credit customers in part because there is no additional collection cycle for the cash customers as there is with credit customers
Indicate whether the statement is true or false.
The following data pertains to Timmins Company's operations last year:?Return on investment (ROI)20%?Sales$800,000?Margin5%?Minimum required rate of return16%Required:a. Compute the company's average operating assets.b. Compute the company's residual income for the year.
What will be an ideal response?