During a recessionary period, which of the following economic behavior would be expected?
A. The use of credit would decline.
B. Consumer spending would increase.
C. Property values would jump dramatically.
D. Taxes would increase nationally.
E. Consumers would use the majority of their discretionary income on entertainment.
Answer: A
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Which of the following is true about industrial buying decisions?
A) They are purely rational. B) They are purely emotional. C) They service both the organization's and the individual's needs. D) Top executives are never insecure about buying products. E) Individual needs legitimate the buying process and its outcomes.
Which of the following quantifies how an investment in marketing impacts the firm's success, financially and otherwise?
A) return on marketing investment B) a Gantt chart C) a SWOT analysis D) portfolio analysis E) a PERT chart
Victory Tire Company makes a special kind of racing tire. Variable costs are $220 per unit, and fixed costs are $10,000 per month. Victory sells 700 units per month at a sales price of $310. If the quality of the tire is upgraded, the company believes it can increase the sales price to $350. If so, the variable cost will increase to $230 per unit, and the fixed costs will remain the same. If Victory decides to upgrade, how will it affect operating income?
A) Operating income will decrease by $21,000. B) Operating income will decrease by $7000. C) Operating income will increase by $7000. D) Operating income will increase by $21,000.
The competent supply chain manager decided to aggregate all inventories and as required, use fast mode of transportation for filling customer orders of his
A) high-value and high-demand product. B) high-value and low-demand product. C) low-value and high-demand product. D) low-value and low-demand product.