When implementing linear programming models with three dimensions of the RFM framework:

a. The objective function remains the same as previous models: to maximize expected revenue.
b. The objective function changes: to minimize the budget of the marketing campaign.
c. Both a and b are true.
d. Neither a nor b is true.


A

Business

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A) preapproach B) prospecting C) approach D) overcome objections E) sales presentation

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This type of bargaining applies to businesses that want to build long-term relationships with each other.

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Indicate whether this statement is true or false.

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