An ad agency's traffic department
A. negotiates long-term media deals.
B. maintains the agency's position as a facilitating intermediary.
C. coordinates all phases of ad production.
D. makes sure there is no unplanned replication of the advertising effort.
E. develops the client's channel of distribution.
Answer: C
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In marketing, thoughts about concepts, actions, or causes are referred to as
A. experiences. B. services. C. ideas. D. utilities. E. values.
Ronald McDonald confounds the Hamburglar in the basic struggle of good versus evil as played out in a McDonald's commercial. This is an example of a marketing message communicated in the form of ________
A) social marketing B) e-commerce C) value management D) a myth E) a distinctive competency
Describe the structural and managerial changes and challenges experienced by a firm as it moves its operations from domestic to global (globalization process)
What will be an ideal response?
Some researchers argue that there is no such thing as socially responsible investment. Their arguments include all of the following, except:
A) Data used by those who argue for its existence is not highly selective. B) Growth in such investments has only been reasonable. C) Claims as to the growth in impact returns for such investments are questionable. D) Data by those who argue for the existence is not completely objective. E) No coherent case has been made for social responsibility causing social change.