________ is the promotional function that deals with problems involving local governments, media, trade associations, and the people of the community.
A. Personal selling
B. Public relations
C. Sales promotion
D. Advertising
E. Marketing
Answer: B
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You should always check _____________ to determine the correct forms for any verb you are unsure of
a. a recent dictionary b. a thesaurus c. a concordance d. a foreign language dictionary
The face-to-face time between customer and service provider is often called the ________ because that is when customer judgments take place
A. goal line stand B. moment of momentum C. moment of truth D. service ROI E. service encounter
Which of the following is the correct accounting equation?
A) Assets + Liabilities = Equity B) Assets = Liabilities + Equity C) Assets + Revenues = Equity D) Assets + Revenues = Liabilities + Expenses
Duffert Industries has total assets of $1,050,000 and total current liabilities (consisting only of accounts payable and accruals) of $150,000. Duffert finances using only long-term debt and common equity. The interest rate on its debt is 9% and its tax rate is 40%. The firm's basic earning power ratio is 15% and its debt-to capital rate is 40%. What are Duffert's ROE and ROIC? Do not round your intermediate calculations.
A. 9.04%; 8.93% B. 11.26%; 9.14% C. 12.65%; 10.19% D. 13.90%; 10.50% E. 16.12%; 11.66%