Which of the following statements about the music industry is not true?
A. Music industry revenues have decreased by 50% since 1999.
B. Digital revenues accounted for less than half of all U.S. music revenues in 2017.
C. It is still unclear if independent streaming music services have a viable business model.
D. Streaming music generated over 50% of all digital music sales in 2017.
Answer: B
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Which of the following market segments is most likely to be considered attractive by a firm?
A) a market segment with many substitute products B) a market segment with limited product differentiation C) a market segment with low barriers to competitor entry D) a market segment with high price competition E) a market segment with cost-effective access to customers
The ________ is the last section of the marketing plan. It spells out the goals and budget for each month or quarter so management can review each period's results and take action as needed
A) executive summary B) situation analysis C) marketing strategy D) financial projections E) implementation controls
Multi-call sales presentations are common in many areas, but not in the retail field
Indicate whether the statement is true or false
Which of the following statements regarding the tax research process is true?
A. Tax research is often conducted as part of both tax compliance and tax planning activities. B. Before a researcher can analyze the tax consequences of a transaction, he or she must thoroughly understand the transaction. C. Tax research is a critical skill for the tax practitioner. D. All of the above statements are true.