. Discuss the difference between quantitative and qualitative research.
What will be an ideal response?
Ans: Quantitative research requires large numerical data sets used to quantify and offer insight into a pattern of behavior; whereas qualitative research focuses on the gathering of data through interviews to have a deeper understanding of lived experiences, social institutions, and social phenomenon.
KEY: Learning Objective: 2.1: Describe the scientific method and distinguish between qualitative and quantitative research.
REF: Cognitive Domain: Analysis
Answer Location: Sociology and Common Sense
Difficulty Level: Medium
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