What term is used to explain the positive bias shown by customer toward certain products because of a favorable experience with other products made by the same manufacturer?
a. image restoration
b. halo effect
c. corporate branding
d. influence principle
b. halo effect
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A speaker who is sensitive to and tolerant of differences does which of the following?
A) uses biased language B) learns about different beliefs and values C) does not listen to opposing viewpoints D) abandons his or her own convictions
Following the criteria for evaluating expert testimony, which of the following would
be the best expert testimony for Michaela to use in her speech on driving while intoxicated? A) "According to our mayor, Gloria Beals, when it comes to our teens, drinking and driving is our greatest national crisis." B) "According to the president of Mothers Against Drunk Driving, judges are too lenient in sentencing people convicted of driving while intoxicated." C) "According to an employee of the U. S. Department of Transportation, roadside sobriety checks are the most effective way to deal with drunk drivers." D) "According to Liam Reese, Professor of Constitutional Law at Drake University, roadside sobriety checks are a constitutional way to deal with drunk drivers."
Which of the following describes the best method of engaging with Storify as a journalist?
A. Gather a few popular social media posts, then fill in the rest of the information with your own writing. B. Gather as much information as possible and present whichever pieces best tell the story. C. Include every piece of information that is related to the topic. D. Include only information that you have personally worked on or produced.
Strong emotional appeals are usually more effective than moderate appeals.
Answer the following statement true (T) or false (F)