Which planned shopping center focuses its merchandise mix on convenience goods?
a. regional shopping center
b. community shopping center
c. neighborhood shopping center
d. string
c
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Every interpersonal communication contact features core communication principles, which are identifiable ______ patterns and ______.
Fill in the blank(s) with the appropriate word(s).
If a neutral or indifferent scale response is possible for at least some of the respondents, an even number of categories should be used
Indicate whether the statement is true or false
The alternative evaluation stage clarifies the problem for the consumer by suggesting criteria to use for the purchase, ________, and developing consumer value perceptions.
A. minimizing cognitive dissonance B. establishing a purchase timeline C. evaluating particular products D. yielding brand names that might meet the criteria E. selecting the type of purchase outlet
Brand Electronics' marketing manager would like to know about the typical consumer who purchases handheld computers. He begins by searching online and in databases for this information, but soon discovers that a product is too new for the sources to be of help. In this instance he will need ________ data to solve his research problem.
A. governmental B. primary C. subjective D. secondary E. experimental