The ability to directly reach specific publics expeditiously and at less cost is one of the reasons the public relations profession is doing which of the following?

a. growing
b. shrinking
c. adding classes at the university level
d. recruiting PR professionals to teach at the university level


a. growing

Communication & Mass Media

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Lexical choice refers to _____

a. vocabulary b. enunciation c. grammar d. contextual rules

Communication & Mass Media

Mom told her daughter "why don't you put on a different dress before you go out tonight?" with the thought that she loves her daughter and wants her to look as nice as possible during her evening out. The daughter is furious because

a. she misinterpreted the message on the relational level and thought her mom was trying to control her. b. she misinterpreted the message on the content level and thought her mom was trying to control her. c. she misinterpreted the message on the impersonal level and thought her mom was trying to control her. d. she misinterpreted the message on the ethical level and thought her mom was trying to control her. e. None of the above

Communication & Mass Media

What is the relative importance of color in composition for still images, video, and film?

What will be an ideal response?

Communication & Mass Media

What are three reasons why listeners may be neutral about a topic and how can you combat their neutrality?

What will be an ideal response?

Communication & Mass Media