A question of value:
A. Questions the inherent goodness of a person
B. Asks the "should" or "ought" something be done
C. Asks if the price of a product is worth the cost
D. Asks if giving up valuable resources is merited
B
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Good message strategy in social media campaigns calls for:
a. Corporate messaging from top management b. Interaction with fans of a brand c. Informing brand fans of features and ideas about the product d. Interaction with fans of a brand and informing brand fans of features and ideas about the product
_________ is used to describe efforts by an individual or organization to interpret an event or issue according to a particular viewpoint
a) Spin b) A PR stunt c) PR fluff d) A flack
__________ are data collected in the form of numbers
Fill in the blanks with correct word
Character represents the speaker's expertise and ability
Indicate whether the statement is true or false