A question of value:

A. Questions the inherent goodness of a person
B. Asks the "should" or "ought" something be done
C. Asks if the price of a product is worth the cost
D. Asks if giving up valuable resources is merited


B

Communication & Mass Media

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Good message strategy in social media campaigns calls for:

a. Corporate messaging from top management b. Interaction with fans of a brand c. Informing brand fans of features and ideas about the product d. Interaction with fans of a brand and informing brand fans of features and ideas about the product

Communication & Mass Media

Character represents the speaker's expertise and ability

Indicate whether the statement is true or false

Communication & Mass Media

_________ is used to describe efforts by an individual or organization to interpret an event or issue according to a particular viewpoint

a) Spin b) A PR stunt c) PR fluff d) A flack

Communication & Mass Media

__________ are data collected in the form of numbers

Fill in the blanks with correct word

Communication & Mass Media