Which of the following is a suggested strategy for preventing dissatisfaction and promoting problem solving?
A. Give in to the whim and request of every customer.
B. Always sympathize with the customer just to make them feel better.
C. Think like the customer and act accordingly.
D. Refrain from going the extra mile to provide exemplary service.
Answer: C
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Which of the following is an informal control method in global marketing?
A) transfer of people B) measuring share of market C) indicative planning method D) marketing audit
Each of the following is true about the Internet's impact on the way business is conducted today, EXCEPT one. Identify the exception
A) It has facilitated high-speed communication among employees. B) It has empowered consumers with easy access to information. C) It can be used as a powerful sales channel. D) It has facilitated mass marketing but not the sale of customized products. E) It enables marketers to use social media to advertise their products.
Hardwood Flooring Company buys a building for $115,000, paying $30,000 cash and signing a 30-year mortgage note for $85,000 at 11% annual interest. The payments will be made in equal monthly installments of $809.
. Prepare the journal entry for the first monthly payment. (Round your answers to the nearest whole dollar number.) Omit explanation.
Paul Light criticizes social entrepreneurship ______.
A. as a fantasy B. as stewardship C. as a tool for innovation D. for encouraging collaborations