Answer the following statement(s) true (T) or false (F)
1. Hybrid advertising is a freestanding display designed to attract the attention of passers-by.
2. In experiential advertising, consumers need to get involved, such as completing a puzzle.
3. Experiential advertising must be serious.
4. Out-of-home advertising is usually a secondary medium.
5. Native advertising is the same as content marketing.
1. False
2. True
3. False
4. True
5. False
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Most European countries have a bent toward
a) individualism b) power distance. c) uncertainty avoidance. d) masculinity/femininity.
Social media has reinforced the ability of conventional mass media to help define culture
a. True b. False
If a coworker gets upset with you because you sat in "his seat" next to Dr. Henry at last week's update meeting, he is trying to defend his
a. ego. b. goals. c. territory. d. position.
Which logical fallacy involves an attack against the source of information, not the evidence or reasoning coming from the source?
A) ?ad populum B) ?ad hominem C) ?false analogy D) ?faulty generalization E) ?slippery slope