Networks are mutually beneficial alliances that are generally governed by the law of
A. Reciprocity.
B. Supply-demand.
C. Risk-reward.
D. Brooks' law.
E. A squeaky wheel.
Answer: A
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A business philosophy and set of strategies, programs, and systems that focuses upon identifying and building loyalty with a retailer's most valued customers is called
A. strategic relationship management. B. strategic consumer management. C. customer loyalty management. D. most valued customer management. E. customer relationship management.
The United States' form of government is referred to as ________, in which the federal government and the fifty states share powers.
A. statism B. socialism C. federalism D. mercantilism
Delta Faucet CompanyMasco is the name of a well-recognized company in the construction industry. It produces cabinetry, furniture, lighting, and plumbing fixtures for the upper-end homeowner and builder. One of the divisions of Masco is the Delta Faucet Company, which is the leader in the faucet industry. Delta Faucet was founded in 1955. Over the decades, it has developed a legacy based on well-crafted, high-quality products. Since the 1970s, Delta has focused its energies on building loyalty with the builder marketplace. Research in 2002 showed that while builders respect the Delta faucet for its quality, durability, and dependability, household consumers were not enamored with Delta products. Due to the number of new magazines and television programs devoted to home style, homeowners
wanted faucets that were chic and stylish. This was not the image of the Delta Faucet. To change its image, Delta Faucet began a marketing program in which it committed itself to developing new products to appeal to homeowners. It adopted a new slogan, "Beautifully Engineered."Refer to Delta Faucet Company. The Delta Faucet Company is a _____ of Masco. A. target market B. transactional division C. strategic business unit (SBU) D. share-bearing unit (SBU) E. situational business usage (SBU)
________ are contractual provisions of insurance policies that specify what risks the insurance company is assuming.
A. Premiums B. Coverages C. Internal controls D. Separation of duties