What is one serious risk that social media pose to promotional messages?
A) Social media leave permanent records of a firm's MPR missteps.
B) Firms may not use enough social media because of the high cost.
C) Social media are fringe media, and reputable firms do not use them.
D) People pay little attention to social media because they have been around a very long time.
E) Most public relations practitioners do not know how to use social media.
A
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Explain how a differentiation strategy enables a business to address the five competitive forces in such a way that it can enjoy high levels of profitability.
What will be an ideal response?
A company that promotes carpooling among its employees, has cut its printer-paper usage in half, and has installed solar panels on its roof is an example of a corporate social responsibility action to
A. enhance workplace amenities and employee well-being. B. support philanthropy and participate in community service. C. promote workforce diversity. D. ensure the company operates honorably and ethically. E. protect and sustain the environment.
Carl's neighbor writes a column for the local paper. One week he reveals Carl's drug abuse problems and Carl is subsequently fired from work. Carl will probably sue his neighbor for:
a. invasion of privacy b. assault c. battery d. false imprisonment e. negligence
Porter Co. is analyzing two potential investments. Project XProject YCost of machine$68,000 $60,000 Net cash flow: Year 1 24,000 4,000 Year 2 24,000 26,000 Year 3 24,000 26,000 Year 4 0 20,000 The payback period in years for Project X is:
A. 2.83. B. 3.50. C. 3.83. D. 2.00. E. 4.00.