The words perro (Spanish), kalb (Arabic), and inu (Japanese) all sound different yet share the meaning of “dog.” Explain this phenomenon in terms of your understanding of verbal symbols.

What will be an ideal response?


Words as verbal symbols are arbitrary; their sounds have no clear connection to their referents. They are just agreed upon by speakers of a particular language.

Communication & Mass Media

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For the grand opening of Chilli-Cheese restaurant, the manager wants to do something different

So, he adopts a gold theme for the opening night reception, and gets gold flowers, gold curtains, and even bikini-clad women coated with gold paint to serve as living mannequins. This all attracts a lot of customers. What was the manager trying to do? a) Maintain marketing communication b) Maintain customer communication c) Maintain employee communication d) Maintain media communication

Communication & Mass Media

List and describe one example of both positive and negative group member roles

What will be an ideal response?

Communication & Mass Media

Z-axis motion is accelerated by a narrow-angle zoom lens position

Indicate whether the statement is true or false.

Communication & Mass Media

You can use words to transfer information or ideas from your mind to others' minds

Indicate whether the statement is true or false

Communication & Mass Media