Which of the following laws is most relevant to the marketing mix category of price?
A) the National Do Not Call Registry
B) the Consumer Products Safety Commission Act
C) the Nutrition Labeling and Education Act
D) the Sherman Antitrust Act
E) the Consumer Credit Protection Act
D
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________ are groups to which an individual wishes to belong, as when a young basketball player hopes to play someday for the Los Angeles Lakers
A) Membership groups B) Aspirational groups C) Leading adopters D) Subcultures E) Reference groups
The effect of an externality is that:
a. production of a public good equals market demand. b. production of a private good equals market demand. c. true market demand for public goods may be determined by the number of consumers that pay for the goods. d. the producer of a public good has a limited incentive to produce it because all consumers cannot be charged for the good.
Which of the following is least likely to be classified as a variable cost?
A) Direct materials B) Factory supplies C) Direct labor D) Administrative building rent
The stereotype concept was originally developed with respect to ethnic groups and has been perceived as morally _______.
a. Wrong b. Right c. Neutral d. Transparent