If a new product concept gets positive evaluations from potential customers during concept testing, the next step for a firm is
A. product design.
B. brainstorming.
C. market testing.
D. reverse engineering.
E. launching of the product.
Answer: A
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In a contest of 45 different languages covering 60 countries, marketers for Axe Apollo invited consumers to fill out an "astronaut profile." This is an example of:
A) promotion of different types for marketing. B) promotion of interest in space exploration. C) people in different countries prefer different topics. D) astronaut profile varies from country to country. E) sales promotion by global marketer.
An easement is an example of nonpossessory interest in another's real property
Indicate whether the statement is true or false
A 5-year corporate bond yields 10.70%. A 5-year municipal bond of equal risk yields 6.50%. Assume that the state tax rate is zero. At what federal tax rate are you indifferent between the two bonds? (Round your final answer to two decimal places.)
A. 40.04% B. 34.93% C. 34.15% D. 47.50% E. 39.25%
Brenda sold investment land for $200,000 in June. Her basis in the land was $75,000. The purchaser paid Brenda $40,000 cash and gave her his 5-year, interest-bearing note for the $160,000 remaining contract price. In December, Brenda received a $20,000 principle payment on the note. Brenda's recognized gain this year is:
A. $60,000 B. $125,000 C. $37,500 D. $22,500