Explain why an organization would use metrics to determine a Web site's success.
What will be an ideal response?
Without metrics there is no way to determine if a Web site is successful. Web site metrics allow an
organization to determine the efficiency and effectiveness of its site. Interactivity measures the visitors
interactions with the target ad. Such interaction measures include the duration of time the visitor spends
viewing the ad, the number of pages viewed and even the number of repeat visits to the target ad.
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In the industrial world, college education and increased women in the workplace have increased the birthrate
Indicate whether the statement is true or false
During times of moderate familiarity, the ________ adjustment strategy may be used, which involves both parties making mutual adjustments to find a common process for negotiation.
Fill in the blank(s) with the appropriate word(s).
Which of the following retailers is most likely to be a parasite in a shopping center?
a. high-fidelity specialty retailer b. men's shoe store c. snack bar d. department store
In what situations is a cost leadership strategy better suited? When might a differentiation strategy be better?
What will be an ideal response?