_____ refers to communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response
a. Distributive communication
b. Perceptual communication
c. Promotion
d. Transmission
ANSWER: c
Promotion refers to communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response. A promotional strategy is a plan for the optimal use of the elements of promotion.
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