What is meant by the term marketing concept, and what departments of a company does it affect? ?
What will be an ideal response?
Marketing concept refers to a management philosophy guiding an organization's overall activities Departments such as production, finance, accounting, human resources, and marketing must work together to establish the marketing concept. The overall objectives of a business might relate to increasing profits, market share, sales, or a combination of all three. The marketing concept stresses that an organization can best achieve these objectives by being customer oriented.?
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________ involves using an existing brand name for a new product category
A) Line extension B) Co-branding C) New branding D) Brand extension E) Multibranding
Identify the bill that was passed in April 2009 to amend the executive compensation provisions of the Emergency Economic Stabilization Act of 2008 to prohibit unreasonable and excessive compensation and compensation not based on performance standards.
A. The Grayson-Himes Pay for Performance Act B. The Statutory Pay-As-You-Go Act C. The Gramm-Rudman-Hollings Performance and Results Act D. The Employee Pay Comparability Act
Which of the following statements does not apply to portfolio theory?
a. It is the foundation for the capital asset pricing model. b. It is the foundation for capital market or security price research. c. It holds that risk can be eliminated by holding a portfolio of investments. d. It is a theory of rational investment choice and utility maximization.
When systematically formulating a linear program, the first step is to:
A) construct the objective function. B) formulate the constraints. C) identify the decision variables. D) identify the parameter values.