Describe the significance of public relations as a mass-promotion tool
What will be an ideal response?
Public relations is used to promote products, people, places, ideas, activities, organizations, and even nations. Companies use PR to build good relations with consumers, investors, the media, and their communities. Trade associations have used PR to rebuild interest in commodities, such as eggs, apples, potatoes, milk, and even onions.
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Table 6.2 in the text provides a comparative evaluation of survey methods. Which two methods are shown as low on the quantity of data criteria?
A) traditional telephone interviews; computer assisted telephone interviews (CATI) B) in-home interviews; mall intercept interviews C) Internet; mall intercept interviews D) computer assisted telephone interviews (CATI); mall intercept interviews
Which school of jurisprudence bases its principles, for solving legal disputes, on broad notions of fairness, and subjective decision making by judges?
A) the Natural Law School of jurisprudence B) the Analytical School of jurisprudence C) the Critical Legal Studies School of jurisprudence D) the Sociological School of jurisprudence
When the value of the U.S. dollar appreciates against another country's currency, we may purchase more of the foreign currency with a dollar.
Answer the following statement true (T) or false (F)
The O in OLI refers to an advantage in a firm's home market that is:
A) operator independent. B) owner-specific. C) open-market. D) official designation.