The Franklin Review has 30,000 subscribers. A new restaurant in town pays $500 for a half-page ad in the newspaper. What is the cost per thousand (CPM)?
A. $166.70
B. $1.67
C. $16.67
D. $60.00
E. $150.00
Answer: C
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The production manager of a company, in an effort to gain a promotion, negotiated a new labor contract with the factory employees that required them to bear a greater percentage of benefit costs than before, thus bringing down the cost of direct labor to the company. Shortly afterward, several experienced and highly skilled workers resigned and were replaced by new employees whose work was very slow during their training period. At the end of the quarter, the company's profits fell 10%. This would produce a(n) ________.
A) favorable direct materials cost variance B) unfavorable direct labor cost variance C) unfavorable direct labor efficiency variance D) favorable direct materials efficiency variance
Which of the following is NOT characteristic of more cohesive groups?
a. Smaller size b. Similarity among members c. Better communication d. Weak norms
Which of the following statements does NOT accurately characterize Place decisions?
A. Place decisions are more easily changed compared to Price, Promotion, and Product decisions. B. Place decisions involve stocking the right quantities of products. C. Place decisions must involve analysis of when customers will want or need products. D. Place decisions involve identifying appropriate locations for products. E. Place decisions typically involve channel partners.
"This business will create a caring, learning environment for elementary school children after regular school hours to meet the needs of working parents." This statement answers which of the following issues that should be addressed in a business plan?
A. How much will the new business cost? B. Why is this new business a good idea? C. What are Deborah's goals for the business? D. What is the nature and mission of the business? E. How often will the business advertise?