The learning and growth perspective of the balanced scorecard focuses on using an organization's intellectual capital to adapt to or influence customer needs and expectations
Indicate whether the statement is true or false
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Some international firms spend much time in college recruiting because
a. they are looking for candidates who already have such qualifications as language proficiency and overseas experience. b. they are looking for young, naive individuals who are less likely to experience stress when leaving their home country. c. college students are more likely to have characteristics such as adaptability, flexibility and empathy than older persons. d. students lack negative experiences that would influence their decisions about going abroad for business.
The return on assets ratio:
A) considers the investments made by all creditors and stockholders of the company. B) reflects investments made only by creditors of the company. C) is based on average stockholders' equity as compared to net income for the period. D) is a measure of the company's liquidity.
Which of the following strategies is a marketing manager most likely to follow to increase sales of a high-involvement product?
a. Create an advertisement that gives consumers all the necessary information to make a purchase decision b. Focus on the package design of products so that the products will be eye-catching and easily recognized on the shelf c. Link a product to a higher-involvement issue to create positive publicity d. Give coupons, cents-off deals, and two-for-one offers
Which of the following statements is true of a business plan?
A. It should not consider the competition. B. It should be finalized before approaching personal funding sources. C. It includes an executive summary, which is at least 10 pages long. D. It is absolutely crucial for obtaining outside funding.