You're giving a speech about the issue of overcrowded animal shelters, using Monroe's motivated sequence. Which are you most likely to do during the need stage?

A. Tell a story about the playful dog you adopted from a shelter.
B. Ask the audience to imagine a happy dog in a new home.
C. Give statistics about the number of animals in shelters.
D. Suggest holding a dog show at the mall to reach potential owners.


Answer: C

Communication & Mass Media

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Very few organizational communication scholars have objected to the container metaphor, which explains how communication occurs within organizations.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Sponsored magazines are published exclusively by profit making organizations

a. True b. False

Communication & Mass Media

In a speech with the general purpose "to inform," a speaker is

a. acting as an advocate for an issue. b. being a storyteller, sharing experiences. c. teaching new information. d. motivating the audience to act.

Communication & Mass Media

We can reduce dissonance by

A. reducing the importance of our dissonant beliefs B. eliminating the dissonance in some way C. adding to our consonant beliefs D. All of the answers are correct.

Communication & Mass Media