________ processing means listeners think critically about the content of a message and its meaning for them.

A. Central
B. Comparative
C. Refutational
D. Peripheral


Answer: A

Communication & Mass Media

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Which of the following illustrates a semantic relationship?

a. “Teasing is a type of joking” b. “Teasing causes low self-esteem in children” c. "Teasing should be used when solidarity needs to be enhanced" d. "Teasing practices are associated with insecurity of teasers"

Communication & Mass Media

Which pattern of organization divides the speech into points that have no pattern other than their relationship to the topic?

a. problem/solution b. spatial c. topical d. chronological

Communication & Mass Media

Which of the following was not part of the “Declaration of Principles” published by Ivy Lee in 1906 on behalf of his public relations firm, Lee & Parker?

a. working openly, not secretly b. providing prompt and accurate information c. supporting negative principles d. supplying news to the media

Communication & Mass Media

An advertisement can be ruled deceptive even though it is literally true in every respect

a. True b. False

Communication & Mass Media