Researchers have conducted nearly 300 split cable market tests to assess the effectiveness of advertisements. In these tests, cable viewers are randomly assigned to receive advertisements for new or existing products, and
a. they are interviewed by phone to see if they purchased the products.
b. store scanners are used to track their purchasing patterns.
c. stores provide them a checklist of commercials and ask if they've seen them.
d. researchers come to their homes to do an inventory of their kitchens.
Answer: B
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Nine-month-old Elizabeth's mother speaks to her a great deal throughout the day, even though Elizabeth cannot yet speak intelligible words herself. Studies have shown that until infants have started to produce words on their own, spoken words __________.
A. do not help in categorization B. are ignored C. help infants to group items within categories D. confuse infants
Betty wanted Barney to agree to going on a weeklong cruise. She started by giving him brochures on cruises that were several months in length. Betty is hoping her husband will be influenced by
a. the door-in-the-face principle. c. the foot-in-the-door principle. b. the reciprocity principle. d. the scarcity principle.
Since the mid-2000s, the biggest development in diagnosing HIV has been ____
a. the ELISA test c. HIV urine testing b. the Western blot test d. rapid HIV testing
This Viennese physician, using ideas originating in his work with mentally disturbed patients, developed the psychodynamic principles of motivation. Who is he?
a. John Dewey b. William James c. Sigmund Freud d. Wilhelm Wundt