If a marketing researcher chooses to use word associations, the researcher is using ________
A) closed-end questions
B) Likert scale questions
C) open-end questions
D) rating scale questions
E) semantic differential questions
C
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If a company wants to be a price-taker, which of the following strategies should be taken?
A) Enter a competitive market and focus on cost cutting. B) Produce a unique product. C) Exploit the value of a fashionable brand name. D) Differentiate the product clearly from the competitors.
All of the following are components of the salesperson's presentation mix EXCEPT:
A. persuasive communication. B. participation. C. demonstration. D. dramatization. E. unbiased conviction.
The European Union's declaration of workers' rights is known as the _______________________________ which outlines standards for freedom of movement, working conditions, vocational training, freedom of association and collective bargaining and participation rights for workers.
Fill in the blank(s) with the appropriate word(s).
If the expected rate of return on a stock exceeds the required rate, it means that _____
A. the stock is experiencing an abnormal growth pattern. B. the stock should be sold. C. the company is not trying to maximize the price per share. D. the stock is a good buy. E. the dividends are not declared.