Which dimension does Young Yun Kim characterize as topping the list of theories guiding cross-cultural research in communication, psychology, and anthropology?

A. Confucian dynamism
B. individualism–collectivism
C. masculinity–femininity
D. power distance


B. individualism–collectivism

Communication & Mass Media

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The textbook offers a number of suggestions for using language more effectively. What are those

suggestions? Identify how we can use language more effectively and provide an example for each strategy. What will be an ideal response?

Communication & Mass Media

Wal-Mart’s slogan “Always the low price. Always.” was an example of _______________

a) relationship marketing b) home shopping c) puffery d) an intermercial

Communication & Mass Media

The sense of discomfort that prompts a person to change when new information conflicts with previous attitudes, beliefs, values, or behaviors is

A) cognitive dissonance. B) reasonable disassociation. C) logical persuasion. D) personal confusion.

Communication & Mass Media

The "shape" of new organizations is moving from a ________ structure, to a ________ organizational design, with more "middleness."

Fill in the blank with correct word

Communication & Mass Media