Jaguar I-Pace sedans have the unique characteristics of being a totally electric, luxury sports sedan. The marketing manager wants to focus on these unique aspects rather than comparing the vehicles directly to competitors. He wants the I-Pace to be seen in a totally different light. Based on these objectives, he would want
A. to avoid competition.
B. to engage in head-to-head competition.
C. to base its positioning on price.
D. to base its positioning on the target market.
E. to base its positioning on the vehicle's styling.
Answer: A
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Trevor is well-liked by his manager and all his coworkers. He is fun to be around and makes people laugh. His work performance is average, but his manager gave him an excellent rating on his performance appraisal. It is likely his manager made an error due to ______.
A. bias B. stereotyping C. contrast D. distribution
Former CEO of Check Point Software Technologies, Deborah Triant, says that debating is easy, listening with an open mind is not. She says that the worst thing a leader can do in the decision-making process is to voice an opinion before anyone else can. This is an example of a ________ skill.
A. social B. organization C. motivated D. design
The TVM equation FV = PV × (1 + r)n can be algebraically manipulated to solve for any of the variables EXCEPT for the time period n
Indicate whether the statement is true or false.
Burlington Coat Factory manufactures its winter jackets in April but does not display them in its stores until early September. Burlington recognizes the importance of ____ utility.
A. form B. time C. production D. space E. possession