Explain the difference between coupons and rebates using suitable examples
What will be an ideal response?
Coupons are certificates that save buyers money when they purchase specified products. Coupons can promote early trial of a new brand or stimulate sales of a mature brand. Digital coupons represent today's fastest-growing coupon segment. Digital coupons can be individually targeted and personalized in ways that print coupons cannot. For example, drugstore chain Walgreens makes coupons available to its customers through several mobile channels. Cash refunds (or rebates) are like coupons except that the price reduction occurs after the purchase rather than at the retail outlet. The customer sends proof of purchase to the manufacturer, which then refunds part of the purchase price by mail. For example, Toro ran a clever preseason promotion on some of its snow blower models, offering a rebate if the snowfall in the buyer's market area turned out to be below average. Competitors were not able to match this offer on such short notice, and the promotion was very successful.
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Women who rent their wedding gowns instead of buying them and wearing them only once are taking advantage of a ________ utility
A) form B) place C) time D) possession E) price
Sylvester typically makes decisions that are automatic and effortless, sometimes involuntarily. Which of the following is the type of decision-making Sylvester is exhibiting?
A. rational decision-making B. satisficing C. System 2 Thinking D. System 1 Thinking
Discuss the factors a firm considers when choosing among the alternative depreciation and amortization methods
Blush Bashful Cosmetics Inc. operates in 20 countries around the globe. The company clearly understands that the skin and hair type of customers varies from one country to another. Consequently, its products are customized to suit local needs and preferences of customers, even though the costs incurred while producing these products are exceptionally high. This strategy helps the company behave as a local firm in a foreign market. In this scenario, which of the following strategies does Blush Bashful most likely implement?
A. a multidomestic strategy B. a local-as-global strategy C. a sole provider strategy D. a transnational strategy