Because output is not the same as outcome, it is important to ______ social media activities.

a. repeat
b. advertise
c. measure
d. trademark


c. measure

Communication & Mass Media

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______ focuses on the strategic planning and execution of social media content for the organization

A. Content creator B. Social media coordinator C. Social media strategist D. Content curator

Communication & Mass Media

Almost 50% of PR practitioners have left a job due to ethical concerns

Indicate whether the statement is true or false

Communication & Mass Media

Explain what is wrong, if anything, with the following thesis statements: •What kinds of special effects are used in the film Star Wars, Episode I: The Phantom Menace? •The United States government should oppose terrorism. •How much money from the state lottery actually goes to education?

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Which term is used to describe members of a group who exert less effort than they would if they had worked alone?

A) social climbing B) social digressing C) social loafing D) groupthink E) group hate

Communication & Mass Media