Which of the following is true of budgeting the marketing strategy?
A. The marketing budget will depend on one factor-the size of the business.
B. Budgeting the marketing strategy is easier for new ventures than for established companies.
C. The budgeting of marketing action and strategy decisions will be useful in preparing the financial plan.
D. A marketing budget should be somewhere between 12 and 20 percent of projected overhead costs.
Answer: C
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