Joanne is speaking to a corporate symposium to persuade employers to provide health promotion programs for employees
Her research has yielded the following arguments: (1) employee illness results in absenteeism, lost productivity, and increased health care costs; (2) when companies implement health promotion programs, absenteeism goes down, productivity goes up, and health care costs level out; (3) it makes good social and economic sense to establish onsite health and fitness centers for employees; and (4) implementation should include exercise and conditioning, alcohol and drug awareness, stress management, antismoking, and health testing and evaluation. Arrange the topics in the most logical division. Specify the division and explain why you selected it.
What will be an ideal response?
Need-plan is a variation of problem–solution organization that (1) establishes a need or deficiency, (2) offers a proposal to meet the need, (3) shows how the plan satisfies the need, and (4) suggests a plan for implementing the proposal. Explanations will vary.
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What do marketers mean when they speak of a contact point?
What will be an ideal response?
In the mass communication area, the first longitudinal studies examined
a) Advertising b) Political campaigns c) Media violence d) Propaganda
Unexpected cost refers to the amount of money that can be attributed to losing one employee and replacing him/her with another
Indicate whether this statement is true or false.
If a photograph was shot in-house by someone employed full-time by the advertising agency, then ________ owns the photograph
a. The employee b. The advertiser c. The advertising agency d. None of the choices