Claire and her mother are both in marketing positions. Claire's job is satisfying to her primarily because it gives her a flexible schedule and pays well so she can take vacations with her friends. Her mother chose a job that provides health benefits and structured work with regular hours. This demonstrates shifts in ________ that can influence work life versus family life.
A. information power from marketer to customer
B. competitive influences
C. generational values and preferences
D. buying power from customer to marketer
E. product glut and customer shortage
Answer: C
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Keith, a clothing store owner, offers product suggestions to customers based on their current purchases. Which of the following is Keith trying to increase?
A) shared value B) share of customer C) social responsibility D) customer-generated marketing E) customer loyalty
According to a study by Behavioral Sciences Research Press, the problem of call reluctance in sales is widespread and costly. Which of the following findings is true?
A. In some cases, the call-reluctant salesperson loses $50,800 per month in gross sales. B. The call-reluctant salesperson loses more than 50 new accounts per month to competitors. C. Eighty percent of all sales veterans experience one or more episodes of call reluctance severe enough to threaten their continuation in sales. D. Some 96 percent of all new salespeople who fail within their first year do so because of insufficient prospecting activity. E. Call-reluctant stockbrokers acquire 48 fewer new accounts per year than brokers who have learned to manage their fear.
The International Labor Organization formulates conventions and recommendations for labor legislation that can be adopted by all countries
Indicate whether the statement is true or false
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