All of the following concepts are associated with guerilla marketing, except:
A) requires energy and imagination
B) designed to obliterate the competition
C) aims messages at individuals and small groups
D) "you marketing," based on how we can help "you"
B
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Rolex calls itself the "Official Timekeeper" of the Wimbledon and Australian Open lawn tennis championships, by virtue of its sponsorships of the marquee events. What is the most likely objective for Rolex's sponsorship deal with these events?
A) to permit merchandising or promotional opportunities B) to express commitment to the community or on social issues C) to create experiences and evoke feelings D) to identify with a particular target market or lifestyle E) to increase salience of company or product name
The _____ code is large enough to identify more than 100 times the number of products and manufacturers that the 12-digit UPCs could.
Fill in the blank(s) with the appropriate word(s).
For each of the following transactions related to Held-to-Maturity Debt securities, state the following: (1) Which account(s) is (are) increased? (2) Which account(s) is (are) decreased? (3) What is the net effect on total assets and total equity? This net effect can be increase, decrease, or no net effect.
Transaction:
a. The investment was purchased at $50,000 (face value) plus brokerage fees of $2,000.
b. Semiannual interest of $1,500 was received.
c. The investment was disposed of at maturity. Cash in the amount of $50,000 was received.
Many small- to medium-sized organizations rely upon ____________________ which are smaller versions of mainframes.
Fill in the blank(s) with the appropriate word(s).