Rank order questions are an example of ______ measurement.

a. nominal
b. phenomenal
c. ordinal
d. interval
e. ratio


c. ordinal

Communication & Mass Media

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On a weekly basis, how much time does the average teenager or adult spend listening to the radio?

A) about 8 hours B) about 16 hours C) the equivalent of almost an entire 24-hour day D) the equivalent of almost two full days

Communication & Mass Media

A theory can examine events and situations to explore how variables are related in order to explain and predict

Indicate whether the statement is true or false

Communication & Mass Media

What type of sampling eliminates sampling error completely?

a. Random Sample b. Nonprobability Sample c. Quota Sample d. None of the Above

Communication & Mass Media

A _________ speech is designed to inform the public and improve relations with them—either in general or because a particular program or situation has raised some questions

A) public-relations B) ceremonial C) eulogy D) briefing

Communication & Mass Media