The Rogers – Shoemaker adoption model, which helps to understand the stages of the adoption process, can be used
a. as a guide to understanding consequence selection
b. to develop a segmentation strategy
c. to isolate opinion leaders
d. to assess the riskiness of a particular innovation strategy
e. as a determinant of whether the innovation will succeed or not
B
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Research indicates that most corporate ethics problems are caused by a few "bad apples" rather than an unethical culture.
Answer the following statement true (T) or false (F)
An agreement in which parties intend to form a valid bargain, but a court declares that some rule of law prevents enforcing it is called A) a void agreement
B) a voidable contract. C) an unenforceable agreement. D) a quasi-contract.
Kevin sees an ad for Crixus Car Rental on a luggage trolley at the airport. The ad is an example of
A. a sales promotion. B. aerial advertising. C. stationary advertising. D. free-form advertising. E. transit advertising.
________ software tells the computer hardware how to run.
A. Application B. Diagnostic C. Local area network D. Wide area network E. Operating system