Which of the following is true of focus groups?
A. They are a type of one-on-one interview.
B. They are used to gather exploratory data.
C. They do not use a discussion leader.
D. They are a type of descriptive research.
E. They are typically conducted in mall settings.
Answer: B
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A local appliance store is advertising the sale of a 27-inch color TV for only $199. The ad states that this price will apply only to TVs that are in stock and no rain checks will be given
Fifteen minutes after the store opens on the day of the sale of the TV, a customer is told by a sales clerk that all of the TVs selling for $199 have been sold. However, the sales clerk is very happy to show the customer a similar TV for only $399. What pricing strategy is the store implementing and why?
Sasha, a manager of a small department in a major financial services firm, is having a one-on-one meeting with an employee who seems worried about the ethics challenges of working at the firm. What is the last substantial thing Sasha should bring up in the meeting before it concludes?
a. Ask the employee if there have been any challenges so far in living up to the company’s code of ethics. b. Ask the employee to offer names of employees who the employee suspects of being unethical. c. Tell the employee not to worry and that all concerns will be addressed in time. d. Tell the employee to consider how reporting on other employees might damage their careers.
A company estimates total overhead costs for the next year to be $1,200,000 and wishes to use direct labor hours as its overhead allocation base. This company makes two products: (1) Fancy X, which requires three direct labor hours per unit, and (2) Plain X, which requires one direct labor hour per unit. If the company plans to make 10,000 units of Fancy X and 10,000 units of Plain X, then each unit produced will be allocated the same amount of overhead.
Answer the following statement true (T) or false (F)
The lawyers opening statements are not evidence, but the closing arguments are evidence
Indicate whether the statement is true or false