What percentage of U.S. product sales is directly tied to word of mouth activity among friends, family, and colleagues?

A. 67 percent
B. 10 percent
C. 25 percent
D. 50 percent
E. 33 percent


Answer: A

Business

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An auditor discovers a likely fraud during an audit but concludes that the overall effect of the fraud is not sufficiently material to affect the audit opinion. The auditor should probably:

A. discuss with the client the additional audit procedures that will be needed to identify the exact amount of the fraud. B. modify the audit program to include tests specifically designed to identify the fraud and its impact on the financial statements. C. disclose the fraud to the appropriate level of the client's management. D. disclose the fraud to appropriate authorities external to the client.

Business

The ________ ethical tradition would take an agreement between two parties as evidence that both are better off than they were prior to the exchange and thus conclude that overall happiness has been increased by any exchange freely entered into.

A. deontological B. utilitarian C. hedonic D. consequential

Business

What are the two dimensions along which a company's focus can be described?

What will be an ideal response?

Business

A ________ exchange rate is the rate that a firm can tie in for a future transaction date

A) fixed B) forward C) floating D) none of the above

Business