As he talked about the dangerous enemies the elephants faced, Jeremiah played a recording of a herd of elephants bellowing. He noticed that his audience members listened carefully when he played it. What is the purpose of his visual aid?

A. enhance credibility
B. create interest
C. advance argument
D. improve retention


Answer: B

Communication & Mass Media

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The FTC definition of false and misleading advertising includes all of the following except ______.

a. taken from the perspective of a reasonable consumer acting reasonably b. a material claim likely to affect consumer behavior c. a specific intent to deceive the consumer d. a representation, practice, or omission likely to mislead the consumer

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The concept that no one person is responsible for the group product or outcome is referred to as:

A. independence. B. autonomy. C. interdependence. D. cohesion.

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SEO integrates what into web content in order to attract more visitors to a site?

a) keywords b) calls of action c) images d) videos

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While working on his speech, Elliot decided to use a visual showing the proportions of the U.S. federal budget spent in four major areas-defense, entitlement programs, nonentitlement programs, and miscellaneous spending. What type of visual aid should he use?

A. a pie graph B. an illustration C. a photograph D. a pictogram E. a line graph

Communication & Mass Media