A dealer persuades a customer to buy a new car by reducing the price to well below that of his competitors. Once the customer has agreed to buy the car, the dealer lowers the value of the trade-in and requires the purchase of expensive extra equipment

Now the car costs well above the current market rate. This is an example of the ________ procedure.
a. bait and switch

a. bait and switch
b. lowball
c. primacy
d. foot-in-the-door


Answer: b

Psychology

You might also like to view...

You would think that balance is something that, once learned, you will have mastered for your entire life. In fact, however, balance must be relearned for sitting, crawling, walking, and other postures. Why is this? a. Because each posture develops independently of others, and thus there is no "central" balance skill that can be learned. b. Because each posture involves a different part of

the brain, and balance must be coordinated with each of those brain areas. c. Because balance involves "gross" motor skills, and different postures are typically "fine" motor skills. d. Because the body rotates around different points and different muscles must be used for each posture.

Psychology

The process of paying more attention to and remembering more positive information than negative information is referred to as the _____ effect

a. contact comfort b. equity c. positivity d. synchronized

Psychology

Jane and Jan have been best friends since they were four years old. Even though both women have married and are raising families, and Jane has moved 2000 miles away, they remain best friends. Research by Christakis and Fowler (2007) suggests that if Jane becomes obese, ____

a. Jan will try to help her lose weight b. Jan will actually lose weight c. there is a 171% chance that Jan, too, will become obese d. there will, at most, a one percent effect on Jan's weight

Psychology

Which measure of central tendency refers to the arithmetic average of a group of numbers or values?

a. Mode b. Mean c. Variance d. Median

Psychology