Why has Sunseeker survived so long and grown so consistently?

Question

What will be an ideal response?

Answer 1

Sunseeker has survived so long and grown very consistently up to the time of the case (2008/9) for a
number of reasons, arguably:
? A clear focus on its basic purpose allied to ambitious, but realistic future intent (vision)
? Buoyancy of demand during the 2000s
? Consistency of strategy in support of its mission
? Predictable behaviour of competitors – stable industry context
? The long-term strategic perspective provided by Robert Braithwaite’s leadership, protected by
private ownership