Travis, an accounting manager at a hospital equipment company, has just attended software training where he learned new processes that could benefit his staff. On the plane home he began planning how he would train everyone in order to help the department reach its goals. Travis's approach is most characteristic of what type of organization?
A. A bureaucratic organization.
B. An operations research organization.
C. A systems organization.
D. A management science organization.
E. A learning organization.
E. A learning organization.
A learning organization is an organization that actively creates, acquires, and transfers knowledge within itself and is able to modify its behavior to reflect new knowledge. It can acquire knowledge by devoting significant resources to training. Transferring knowledge can be improved by reducing barriers to information sharing.
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A) Consumers cannot effectively screen out your messages. B) Companies can accurately track how effective their ads are because software filters out all bogus hits. C) Companies can offer tailored information or messages that engage consumers. D) Advertisers maintain complete control over the message. E) Advertisers do not need to worry as much about context.
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A) distribution B) return on marketing investment C) marketing control D) product E) promotional
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A) social media marketing B) kiosk marketing C) direct-response television marketing D) catalog marketing E) direct-mail marketing
Which of the following instructions is in the imperative (command) mood?
A) Your report should be submitted by Friday. B) The fourth step involves rebooting your computer. C) Sign and date the agreement. D) All of these choices are in the imperative mood.