On its website, Otrex, Inc. claimed that its pain reliever was more effective than Nelton, a competing pain reliever. Discuss the elements that Nelton must prove to win a case against Otrex under the Lanham Act.
What will be an ideal response?
Nelton must prove that: (a) Otrex made false or misleading fact statements about Nelton's product; (b) Otrex used the statements in commercial advertising or promotion; and (c) the statements created the likelihood of harm to Nelton.
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In general, organizations should identify which marketing activities to measure based on which of the following?
A) creative influences B) artistic direction C) marketing objectives D) competitors' activities E) previously measured activities
An income statement that has one total for all revenues and one total for all expenses is known as a
A. categorized income statement. B. single-step income statement. C. multiple-step income statement. D. classified income statement.
Which, of the following, if any, would be oppression in the context of shareholder remedies?
A) An attempt by one group of shareholders to take advantage of a single shareholder or group of shareholders B) An attempt by the shareholders to take unfair advantage of the officers of a corporation C) An attempt by the shareholders to take unfair advantage of the directors D) A failure of the corporation to declare dividends in a profitable years E) All of the above would be examples of oppression
Article 2 of the Uniform Commercial Code does not apply to the sale of services
Indicate whether the statement is true or false