Talbot Laboratories offers ceramic coffee mugs to its physician customers when it promotes a new drug. This example illustrates Talbot's use of which one of the following elements of the promotion mix?
A. Packaging
B. Personal selling
C. Sales promotion
D. Public relations
E. Telemarketing
Answer: C
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Trent owns and manages a small electronics repair store. He determines the time required by his employees to complete each task assigned by him. When employees complete the repairs in less time, they receive an amount of pay equal to that time determined by him. In this scenario, Trent is using a
A. differential piecework plan. B. straight piecework plan. C. Scanlon plan. D. merit pay plan. E. standard hour plan.
[APPENDIX] Wave Corporation is determining its income tax liability. It has one machine that cost $30,000 with a 4-year life and no salvage value. Wave is using an accelerated depreciation method for tax purposes. For accounting purposes, Wave has decided to use the straight-line method. Which of the following statements is true?
a. There will be a temporary difference between accounting income and income for tax purposes. b. There will be a permanent difference between accounting income and income for tax purposes. c. Wave's accounting income and income for tax purposes will be equal. d. Accounting income will be lower than income for tax purposes, especially in the early years of the asset's life.
Evita pretends to be "Faith" online, fooling Garth into believing that Faith is his friend. When Garth learns the truth, he is embarrassed and feels humiliated. But he cannot recover damages because he cannot prove an actual injury, which is a requirement for recovery in these circumstances on the ground of
a. mistake. b. fraudulent misrepresentation. c. undue influence. d. unconscionability.
Which of the following terms refers to a passive, destructive response in which interest and effort in the job decline?
A. loyalty B. voice C. exit D. neglect E. ignorance