Magazines survived the assault of television by reinventing themselves and appealing to a narrower, or focused audience in a process called

A) competition.
B) sponsored magazines.
C) demassification.
D) vanity publishing.


Answer: C

Communication & Mass Media

You might also like to view...

Which of the following is not an advantage of a stratified random sample?

a) Representativeness of relevant variables is assured b) No prior knowledge of population is needed c) Sampling error is reduced d) Selection is made from a homogenous group

Communication & Mass Media

As a speaker, you use _______ to regulate conversation by turn-maintaining and turnyielding

Fill in the blank with correct word

Communication & Mass Media

Paloma is going on a first date with Juan. She bought a beautiful new dress for her date because Juan is used to seeing her in casual clothes, and she wants to show a different side of herself to him. This is an example of _________.

a. managing impressions. b. regulating interactions. c. providing information. d. expressing emotions.

Communication & Mass Media

A primary weakness of television over radio and newspaper is

A) it lacks intimacy. B) it costs the viewer directly. C) jt lacks depth and perspective. D) it is unreliable.

Communication & Mass Media