Video news releases (VNRs) emphasize the generic products to be sold rather than the brand names. But what major problem do organizations face when producing VNRs?
a) Uncertainty of usage
b) More competitors
c) Smaller audience
d) Media rights
ANS: a
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Telling someone that he or she is exaggerating only insults that person and diverts attention we need to be giving to fix the problem to some off topic issue. This is an example of the Myth of
A. Culture is static B. We’re all making a big deal out of nothing C. Progress is Progress D. Stereotypes are built on truth
Definition by ____ is useful for controversial or vague terms where an arbiter must decide among plausible alternatives.
A. authority B. example C. negation D. history
Sam's classmates have nicknamed him "The Encourager" because he always provides words of encouragement to his classmates before they make presentations in front of the class. What type of role is Sam performing in this class?
a. maintenance
b. performing
c. task
d. opinion-giving
e. information
According to advice given in the text, a speaker who is addressing hearing-impaired listeners does not need to
A. emphasize consonants. B. exaggerate words. C. speak loudly. D. emphasize final syllables.