If you were giving an informative speech to a general audience about the war in Vietnam, the most important demographic factor to consider in analyzing your audience would probably be the

A. sexual orientation of the audience.
B. gender of the audience.
C. age of the audience.
D. economic standing of the audience.
E. education of the audience.


Answer: C

Communication & Mass Media

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He was the first high-ranking federal official to make direct attacks on those reporting and commenting on the news:

a) FBI Director J. Edgar Hoover; b) President Truman; c) Presidential adviser Clark Clifford; d) Vice President Spiro Agnew; e) None of the above

Communication & Mass Media

Dialogic listening is the same as listening for resolution.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Audience members who are told stories are used to ______ stories.

A. reverse chronological B. chronological C. inverted-pyramid D. expanded inverted-pyramid

Communication & Mass Media

What is a radio “format clock?”

a. A genre-monitoring device in car stereos. b. A schedule telling the DJ when to air music, ads, news and other content. c. A digital timepiece used in radio stations. d. A competition used as a marketing technique by radio promoters.

Communication & Mass Media